From paddle-out to the surf report.
No black box. Here's what happens when you work with us, and what you can expect at every stage.
Paddle Out
We learn your business model, offers, payouts or customer value, margins, goals, and the platforms and tools you already use.
What you provide
Your goals, unit economics, and access to existing reports.
What you receive
A shared definition of success: target CPA, CPL, ROAS, or ROI.
Surf Check
We review your ad accounts, tracking, landing pages, and lead or sales data to find what's working, what's leaking, and what's at risk.
What you provide
Read-only access to ad accounts, analytics, and tracker.
What you receive
An audit scorecard and prioritized action plan.
Read the Lineup
We map the funnel, pick traffic sources and offers, set tracking and naming conventions, and set budgets with clear stop-loss and scale rules.
What you provide
Feedback on priorities, budget comfort, and compliance requirements.
What you receive
A written plan and proposal with defined deliverables.
Drop In
We implement click IDs, postbacks, and conversion APIs, build or refine landing pages, set up campaigns, and verify conversions end to end before scaling spend.
What you provide
Platform access, billing in your name, and final approvals.
What you receive
Live campaigns with verified tracking.
Surf Report
We review performance by source, campaign, placement, and creative, cut what loses money, and test new angles, pages, and audiences.
What you provide
Lead quality and sales feedback from your team or CRM.
What you receive
Regular reports with spend, revenue, CPA, and ROI.
Ride & Scale
When campaigns hold their targets, we scale carefully: raising budgets in steps, adding sources or offers, and watching margins as volume grows.
What you provide
Capacity for more volume and approval for budget changes.
What you receive
A scaling plan with checkpoints and trade-offs.
Your first 90 days.
Paddle out & surf check
Discovery, account audit, and a written game plan.
Drop in
Tracking, pages, campaign build, and verified launch.
Read & adjust
Data gathering, pruning, and first creative and page tests.
Ride & scale
Budget moves toward what's profitable; new tests planned.
How you'll stay informed.
Regular updates
Spend, conversions, CPA, revenue, and ROI with notes on what changed.
Monthly reviews
Results by source and campaign, test readouts, and next month's plan.
Live access
Direct access to your ad accounts, tracker, and dashboards at any time.
Ready to paddle out?
Your first conversation is step one. Tell us about your goals and we'll take it from there.
