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Verticals

Different breaks. Different rules.

Every vertical has its own buyers, payouts, rules, and red flags. Here's where we work and how we approach each one.

Vertical 01

Solar & Home Energy

Residential solar, batteries, and home energy upgrades, with homeowner leads filtered by utility, ownership, and roof fit.

Residential solarBattery storageEV chargersRoofing + solarHeat pumpsEnergy audits

Solar is a big market in California and one of the most scrutinized. We filter for homeowners in your service territory, capture consent properly, and keep messaging honest about costs, incentives, and savings.

Formats

Exclusive appointment-style leads, data leads, and inbound calls.

Compliance Focus

No misleading claims about free panels, government programs, or guaranteed savings; consent and contact rules followed.

Vertical 02

Insurance

Auto, home, health, Medicare, life, and final expense: data leads, calls, and clicks with documented consent.

AutoHome & rentersHealth & ACAMedicareLife & final expenseCommercial

Insurance is one of the most competitive lead markets in the country and one of the most regulated. We focus on high-intent shoppers, documented consent, and delivery that fits how your agents work.

Formats

Exclusive and shared data leads, inbound calls, and click traffic.

Compliance Focus

Express written consent and certificate capture, TCPA-aware contact practices, and CMS guidelines for Medicare-related campaigns.

Vertical 03

Home Services

Roofing, HVAC, pools, windows, and remodels, with homeowner leads filtered by ZIP code, project type, and timeframe.

RoofingHVACPools & spasWindows & doorsBath & kitchenWater treatment

Contractors need homeowners in their service area who are ready for an estimate. We filter by ZIP, project, ownership, and timing so crews spend their time on real jobs.

Formats

Exclusive appointment-style leads, data leads, and inbound calls.

Compliance Focus

Clear consent language, accurate service-area targeting, and no misleading rebate or savings claims.

Vertical 04

Financial Services

Debt relief, personal loans, credit, and mortgage, with traffic built around special ad categories and state rules.

Debt reliefPersonal loansCredit repairMortgage & refinanceTax reliefBusiness funding

Financial offers live under special ad categories on most platforms and state-specific rules on the ground. We plan targeting, creative, and disclosures around those limits from the start.

Formats

Data leads, calls, and qualified clicks.

Compliance Focus

Special ad category settings, required disclosures, and no guaranteed approval or rate claims.

Vertical 06

Health & Wellness

Supplements, telehealth, fitness, and personal care, with compliant pre-sell pages and offers and no risky claims.

SupplementsTelehealthSkincareFitnessHearing & visionSleep

Wellness offers scale fast and get disapproved just as fast. We build advertorials and landers that inform rather than overpromise, with clear disclosures and claims kept within what the advertiser can substantiate.

Formats

CPA offers, pre-sell pages, and direct-response campaigns.

Compliance Focus

Labeled advertorials, FTC endorsement and substantiation standards, and no before-and-after or disease claims.

Vertical 07

E-commerce & DTC

Direct-to-consumer brands, from surf and outdoor gear to home goods, with purchase tracking and ROAS you can reconcile with your store.

Surf & outdoorApparelHome goodsPet productsSubscriptionsPersonal care

The gap between what ad platforms report and what a store actually sold can be huge. We close it with server-side purchase tracking, de-duplication, and reporting tied to order revenue and margin.

Formats

Purchase-optimized campaigns on social, search, and native.

Compliance Focus

Accurate pricing and offer terms, clear subscription disclosures, and honest reviews only.

Vertical 08

B2B & SaaS

Software and business services: demo requests and qualified pipeline tracked from first click to closed deal.

SaaSIT servicesPaymentsLogisticsProfessional servicesMarketing tech

B2B buying cycles are long, so last-click reports miss most of the story. We pass click and campaign data into your CRM to measure cost per qualified opportunity, not just form fills.

Formats

Demo requests, gated content leads, and qualified pipeline.

Compliance Focus

Clear privacy notices, opt-in management, and accurate product claims.

Lead Quality

What every lead goes through.

Consent capture

Clear consent language on the form, with certificates captured where applicable.

Validation

Phone, email, and address checks before a lead is delivered.

Filtering

Duplicate suppression, fraud and bot screening, and your custom filters.

Source data

Every lead carries source, sub-source, and click ID for quality feedback.

Paddle Out With Us

Working a break not listed here?

Tell us about your offer, payout, and targeting. If it's a fit, we'll outline how we'd approach it.

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